1.1 This policy sets out the approach of NHS Portsmouth Clinical Commissioning Group (“the CCG”) towards the news media, and explains how such interactions will be viewed, and managed. It also accepts that large amounts of public and private discourse increasingly takes place on platforms other than the traditional news media, and thus sets out how the CCG approaches the opportunities and challenges of social media, and how staff should conduct their social media activity both in a professional and a personal capacity.
1.2 The aim of this policy is to support staff so that CCG public communications activities are conducted in a way which is consistent with the values and objectives of the CCG, and which support the CCG to achieve its objectives. It should also ensure that all staff understand both the opportunities, and the risks, which are inherent in public facing communications, know what is expected of them, and how and when to seek support.
1.3 In terms of the title of this document, the term “Media Policy” includes both ‘traditional’ print and broadcast media, and also social media – including platforms such as Facebook, Twitter, Instagram, but also platforms such as WhatsApp which might sometimes be considered to host more ‘closed’ conversations. Where appropriate, this policy will seek to differentiate between traditional news media, and social media.